London, UK – Hotels in cities across the UK are experiencing a significant boost in bookings and average daily rates (ADR) as Kylie Minogue’s 2025 Tension tour approaches, according to new data from SiteMinder, the world’s leading hotel distribution and revenue platform.
The Australian pop icon is set to perform from 16 May to 6 June next year in London, Birmingham, Glasgow, Newcastle, Nottingham, Manchester, Liverpool, and Sheffield. With more than 70% of her UK shows already sold out, hotel bookings have risen more than sevenfold (727.8%) across these locations compared to the same dates last year, when measured on October 11. And hoteliers are set to benefit, with ADRs for the period increasing by an average of almost 10% across all cities, from £201 in 2024 to £221 in 2025.
A further indication of the tour’s impact can be seen via stay length. The average length of stay has reduced by over 10% to 1.33 days, with many fans opting for shorter trips specifically to see Kylie.
UK hoteliers need to be prepared for the growing importance of event-driven bookings. This calls for dynamic revenue management strategies and flexible booking options that can quickly adapt to sudden demand shifts while capturing the business of more discerning guests. Encouragingly, UK hoteliers benefiting from Kylie Minogue’s Tension tour have so far demonstrated success in doing just that. James Bishop, Vice President of Ecosystem and Strategic Partnerships at SiteMinder
About SiteMinder
SiteMinder Limited (ASX:SDR) is the name behind SiteMinder, the only software platform that unlocks the full revenue potential of hotels, and Little Hotelier, an all-in-one hotel management software that makes the lives of small accommodation providers easier. The global company is headquartered in Sydney with offices in Bangalore, Bangkok, Barcelona, Berlin, Dallas, Galway, London, Manila and Mexico City. Through its technology and the largest partner ecosystem in the global hotel industry, SiteMinder generates more than 120 million reservations worth over $50 billion in revenue for its hotel customers each year. For more information, visit siteminder.com.
Maria Cricchiola
Director of Brand Communications & PR
+61 2 9056 7415
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