In a year that started heavily impacted by the pandemic, destination travel marketing became more prevalent, especially highlighting the ecotourism trend of sustainable and responsible travel. The focus area of recruitment brought us entries that pushed the envelope creatively. We were awed by multi-faceted campaigns with great integration of all platforms, from traditional channels to new and exciting ones like VR, TikTok, and Twitch. We found beautiful storytelling, high quality content, and skillful use of influencers to really engage with guests. Finally, many brands and destinations are focusing on inclusive travel. Winning entries in the diversity, equity, and inclusion focus area included engaging, thoughtful, and authentic storytelling.
About HSMAI
The Hospitality Sales & Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Marketing Strategy Conference, Adrian Awards, Sales Leader Forum, and HSMAI ROC. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at hsmai.org.
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