AEA reveals new logo

In a mission to better represent the organization’s integral mission and priority, the Aircraft Electronics Association has created a new logo. AEA has been planning its growth since 2020, hoping to reflect its values and forward momentum.

The new logo has an abstract symbol that is meant to represent the three pillars of AEA’s mission statement to educate, communicate and advocate for aviation businesses around the world. The symbol faces up, symbolizing AEA members moving on a forward course together. The new look supports the organization’s commitment to modernization and innovation to promote safer and more efficient flights. The new logo has the name AEA next to the allegorical symbol, designed in a shade of blue representative of the sky in its most desirable tone and the hope for “blue skies ahead.”

“For more than six decades, the AEA has been focused on being a global technology-driven association – one that embraces change and invests in innovation,” AEA president and CEO Mike Adamson said. “The new logo embodies a renewed sense of purpose of nearly 1,300-member companies and symbolizes an innovative industry on the move.”

Today, we launch a new logo to better embody the organization’s revived vision and mission statements with accompanying values and strategic priorities. It is only the third logo in the AEA’s 66-year history. https://t.co/DACu5lOzGh#AEA #avionics #technology pic.twitter.com/E7VQB6xZTB

— AEA (@AEA_aero) May 4, 2023

“Following a multiyear strategic planning process led by our board of directors and several ad hoc working groups, the new mark captures the spirit of our international industry backed by the expertise of aircraft electronics professionals, and it comes at an important time as the association positions itself for the future,” Adamson said.

AEA is a group that stands for innovation and technological advances. The group was founded in 1957 and the last logo update was in 1997. This recent update is only the third in AEA’s 66-year history but a significant representation of its mission to always continue growing and modernizing. The new logo and the various symbolic reasonings behind each design choice are indicative of the planning process that began in 2020 and reflective of AEA’s continuous forward movement and growth into a new era of technology in aviation.

“As aviation’s technology experts in more than 40 countries around the world, our professional community will come to recognize the logo as a source of pride as we develop next-generation and safety-enhancing technologies,” Adamson said.