Crypto owners looking to combine their digital assets with something in the real world have a new option: Take a vacation.
The NoMo SoHo hotel in New York City has become the first hotel in the United States to offer NFT reservations. Starting Monday, May 16, the property is combining curated NFTs with stays in some of its guest rooms, plus added perks. For now, only 300 such NFTs will be released, starting at .41 ETH, or $836 at the time of launch.
While a couple hospitality companies have joined the worlds of sports, entertainment, art and spirits in the NFT game, most have stuck to the digital art aspect of things. For example, Marriott Bonvoy, the brand’s loyalty program, unveiled NFTs at this year’s Art Basel Miami, but those unlocked pieces of original art and 200,000 Bonvoy points. Other hotels have set up NFT galleries, while luxury Venetian hotel Ca’ di Dio offered a few exclusive experiences via NFTs in honor of its 2021 opening.
“The market has started to filter between the offers which are maybe very virtual and those that are actually providing them with something,” Sharon Raz, CEO of Sapir Corp, which owns the NoMo, told Robb Report. “This is very innovative and new. I think this is something that, if you think about it, should have been done already.”
Booking via the NFT package will be similar to using any sort of promo code, making the experience relatively seamless for the buyer. Using a special code, guests will be able to reserve three-to-six-night stays, depending on the NFT they purchased, with a range of dates to choose from. Raz calls it a “win-win” that benefits both the hotel and the user: The NoMo gets to fill up its reservation books in advance, while the guest gets to lock in a competitive price at a time when NYC hotel rates are rising.
Read the full article at robbreport.com
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