- Significant recovery in March after overcoming the impact of the Omicron variant, and with RevPAR in April at the same level as in April 2019
- Double-digit growth in daily bookings over the last month compared to 2019, with bookings for the summer in Spanish resort hotels above those of 2019
- Melia.com and the MeliaRewards programme now generate more than 50% of centralized sales
Gabriel Escarrer Jaume, Executive Vice President and CEO of Meliá Hotels International: “After suffering the strong impact of the Omicron variant up to mid-February, bookings grew significantly week on week, exceeding the sales in Easter 2019 and consolidating an evident recovery in resort hotels in every Spanish destination. The intensity of pent-up demand after the restrictions on travel caused by Covid, combined with our consolidated competitive advantages, has allowed our company to emerge stronger from the crisis and in a position to take advantage of the strong recovery we are seeing in all markets.”
“The recovery is being boosted by a strong improvement in rates based on a solid digital strategy (with notable progress in direct sales channels and a new version of melia.com to be released during the 2nd Quarter). This is also thanks to the investments made in improving our product and our commitment to upscale and luxury hotels, as well as by a substantial improvement in high-potential markets such as the UK and USA. All this reaffirms the success of the progress made over recent years in terms of digitalisation, brands and experiences, sustainability and a commitment to talent, helping us grow by offering our sales and digital capacity, our brands and/or our management systems to independent hotels and small and medium-sized hotel chains in a perfect “win-win” partnership.”
“Although the full recovery of resort hotels is now expected, with a record-breaking Easter in Spanish resort destinations and the top tourist destinations in the Mediterranean, we are also pleased to note a gradual recovery in corporate travel and even a return to growth in the MICE segment towards the end of the year, accompanied by a gradual return to bookings being made further in advance due to growing demand and consumer fears that inflation will cause an increase in prices. With regard to the immediate future, we expect a summer season with a higher RevPAR and average rate than 2019, and although we must still remain prudent, we are confident that society in general is better prepared to live with any possible growth in Covid infection rates without any new disruption to our activity.”
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About Melia Hotels International
Founded in 1956 in Mallorca (Spain), Meliá Hotels International operates more than 390 hotels (portfolio and pipeline) throughout more than 40 countries, with brands including Gran Meliá Hotels & Resorts, Paradisus by Meliá, ME by Meliá, Meliá Hotels & Resorts, INNSiDE by Meliá, Sol by Meliá and TRYP by Wyndham. The Company is the global leader in resort hotels, while also leveraging its experience to consolidate the growing segment of the leisure-inspired urban market. Its commitment to responsible tourism has led the Group to become the third most sustainable hotel company in the world in 2018, according to RobecoSam, the investment company to produce the Dow Jones Sustainability Index. Meliá Hotels International is also included in the IBEX 35 Spanish stock market index and it is the Spanish hotel leader in Corporate Reputation (Merco Ranking). Follow us on Twitter, Facebook, Linkedin and Instagram meliahotelsinternational.com
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