This publication will lead to greater prosperity, job creation, community empowerment, and SME expansion in Zambia. It offers a comprehensive overview of Zambia’s economic, political, and social landscape, highlighting the vast opportunities within Zambia’s tourism industry. Zurab Pololikashvili, Secretary General of UN Tourism
Investment in tourism is pivotal not only for sustainable development, economic growth, job creation but also the preservation of our rich cultural heritage and the conservation of our natural resources creating opportunities for the local communities. Rodney Simbuka, Minister of Tourism of Zambia
Stability and Growth in Zambia
According to the International Monetary Fund (IMF), Zambia’s economic outlook is promising, with projected growth rates of 4.3% in 2023, 4.7% in 2024, and 4.8% in 2025. Zambia has maintained a steady growth rate of 3.2% over the past decade, demonstrating economic stability that exceeds the Sub-Saharan Africa average of 3.0%.
Reasons to Invest in Zambia
“Tourism Doing Business—Investing in Zambia,” outlines the opportunities for international investors, emphasizing:
- Zambia’s biodiversity and natural resources make it an attractive destination for investors, with 30% of its land (22.4 million hectares) dedicated to 20 national parks and green spaces.
- Zambia shares borders with eight other countries. The location of this landlocked nation, along with its cultural diversity, with more than 70 ethnolinguistic groups, are a few of its many merits.
- Zambia has been ranked the 7th Best Country to do Business out of 54 African nations and the 1st for Ease of Obtaining Credit in Africa after celebrating 60 years of peace and stability.
- Zambia offers attractive investment incentives, with 16 investment promotion and protection agreements currently in place.
Investing in Tourism
Avenues for investment in Zambia, such as the tourism sector, startups, and Foreign Direct Investment (FDI), are attracting attention. Zambia has made its mark on the global investment arena with an average of USD 969.7 million in FDI receipts over the past decade. Zambia’s economic resilience, emphasis on tourism education, tax incentives, and efficient business setup processes make it a noteworthy prospect for investors.
The services sector contributes to almost 58% to the Zambian economy and employs 33% of the country’s workforce. Fostering an investor-friendly climate facilitates well-informed decision-making, enabling stakeholders to maximize Zambia’s strengths and actively contribute to sustainable development initiatives.
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About UN Tourism
The World Tourism Organization (UN Tourism) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.
As the leading international organization in the field of tourism, UN Tourism promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.
Our Priorities
Mainstreaming tourism in the global agenda: Advocating the value of tourism as a driver of socio-economic growth and development, its inclusion as a priority in national and international policies and the need to create a level playing field for the sector to develop and prosper.
Promoting sustainable tourism development: Supporting sustainable tourism policies and practices: policies which make optimal use of environmental resources, respect the socio-cultural authenticity of host communities and provide socio-economic benefits for all.
Fostering knowledge, education and capacity building: Supporting countries to assess and address their needs in education and training, as well as providing networks for knowledge creation and exchange.
Improving tourism competitiveness: Improving UN Tourism Members’ competitiveness through knowledge creation and exchange, human resources development and the promotion of excellence in areas such as policy planning, statistics and market trends, sustainable tourism development, marketing and promotion, product development and risk and crisis management.
Advancing tourism’s contribution to poverty reduction and development: Maximizing the contribution of tourism to poverty reduction and achieving the SDGs by making tourism work as a tool for development and promoting the inclusion of tourism in the development agenda.
Building partnerships: Engaging with the private sector, regional and local tourism organizations, academia and research institutions, civil society and the UN system to build a more sustainable, responsible and competitive tourism sector.
Our Structure
Members: An intergovernmental organization, UN Tourism has 160 Member States, 6 Associate Members, 2 Observers and over 500 Affiliate Members.
Organs: The General Assembly is the supreme organ of the Organization. The Executive Council take all measures, in consultation with the Secretary-General, for the implementation of the decisions and recommendations of the General Assembly and reports to the Assembly.
Secretariat: UN Tourism headquarters are based in Madrid, Spain. The Secretariat is led by the Secretary-General and organized into departments covering issues such as sustainability, education, tourism trends and marketing, sustainable development, statistics and the Tourism Satellite Account (TSA), destination management, ethics and risk and crisis management. The Technical Cooperation and Silk Road Department carries out development projects in over 100 countries worldwide, while the Regional Departments for Africa, the Americas, Asia and the Pacific, Europe and the Middle East serve as the link between UN Tourism and its 160 Member States. The Affiliate Members Department represents UN Tourism’s 500 plus Affiliate members.
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UN Tourism
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